BEIJING, Nov. 28, 2018 /PRNewswire/ -- SINA Corporation (the "Company" or "SINA") (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the third quarter ended September 30, 2018.

"We are pleased with SINA's third quarter results. Despite intensified competition and macro headwinds, we delivered healthy growth in both revenues and profitability driven by the continued momentum of Weibo business." said Charles Chao, Chairman and CEO of SINA. 

Third Quarter 2018 Highlights

• Both net revenues and non-GAAP net revenues increased 26% year-over-year to $557.2 million and $554.6 million, respectively.
• Advertising revenues increased 33% year-over-year to $483.8 million.
• Non-advertising revenues were $73.4 million. Non-GAAP non-advertising revenues were $70.8 million.
• Income from operations increased 6% year-over-year to $127.4 million. Non-GAAP income from operations increased 16% year-over-year to $168.1 million.
• Net income attributable to SINA was $45.4 million, or $0.62 for diluted net income per share attributable to SINA's ordinary shareholders. Non-GAAP net income attributable to SINA was $67.7 million, or $0.93 for non-GAAP diluted net income per share attributable to SINA's ordinary shareholders.

Third Quarter 2018 Financial Results

For the third quarter of 2018, SINA reported net revenues of $557.2 million, an increase of 26% compared to $443.1 million for the same period last year. Non-GAAP net revenues for the third quarter of 2018 were $554.6 million, an increase of 26% compared to $440.5 million for the same period last year.

Advertising revenues for the third quarter of 2018 were $483.8 million, an increase of 33% compared to $364.0 million for the same period last year, primarily driven by an increase of $132.5 million, or 48% growth in Weibo advertising and marketing revenues.

Non-advertising revenues for the third quarter of 2018 were $73.4 million, compared to $79.2 million for the same period last year. Non-GAAP non-advertising revenues for the third quarter of 2018 were $70.8 million, compared to $76.6 million for the same period last year. The year over year decline in non-advertising revenues was attributable to our revenue reporting changed from gross basis to net basis, negative currency translation impact as well as lackluster SINA fin-tech businesses due to regulatory headwind. The decrease was partially offset by increase in Weibo value-added service ("VAS") revenues.

Gross margin for the third quarter of 2018 was 80%, compared to 76% for the same period last year. Advertising gross margin for the third quarter of 2018 was 81%, compared to 76% for the same period last year. The increase in advertising gross margin was mainly resulted from our revenue reporting changed from gross basis to net basis under the new accounting standard adopted. Non-advertising gross margin for the third quarter of 2018 was 71%, flat year over year.

Operating expenses for the third quarter of 2018 totaled $316.0 million, compared to $214.3 million for the same period last year. Apart from the inclusion of marketing expense related to barter transactions recorded under the new accounting standard as illustrated below, the increase in operating expenses was primarily attributable to the step up of sales and marketing expenses for Weibo's user acquisition, the increase in personnel related costs, as well as goodwill and acquired intangibles impairment charge for non-core business line. Non-GAAP operating expenses for the third quarter of 2018 totaled $276.4 million, compared to $189.7 million for the same period last year.

Income from operations for the third quarter of 2018 was $127.4 million, compared to $120.3 million for the same period last year. Operating margin was 23%, down from 27% for the same period last year. Non-GAAP income from operations for the third quarter of 2018 was $168.1 million, compared to $145.0 million for the same period last year. Non-GAAP operating margin was 30%, down from 33% for the same period last year.

Non-operating income for the third quarter of 2018 was $77.3 million, compared to $11.1 million for the same period last year. Non-operating income for the third quarter of 2018 included (i) a $50.1 million net gain on sale of investments, fair value changes and impairment on investments, which is excluded under non-GAAP measure; (ii) a $17.1 million net interest and other income; and (iii) a $10.2 million net earnings from equity-method investments, which is reported one quarter in arrears and is mainly resulted from the earnings pick-up related to the Company's investment in Tian Ge Interactive Holding Limited. Non-operating income for the third quarter of 2017 included (i) a $10.2 million net gain on sale of and impairment on investments, which is excluded under our non-GAAP measure; (ii) a $11.1 million loss pick-up from equity-method investments, which is accounted for under the equity-method and reported one quarter in arrears, mainly resulting from the loss pick-up from the Company's investment in Leju Holding Limited; and (iii) a $12.0 million net interest and other income.

Income tax expenses for the third quarter of 2018 were $68.1 million, compared to $24.6 million for the same period last year, largely attributable to the deferred tax liability recognized from the fair value changes of investments. Non-GAAP income tax expenses for the third quarter of 2018 were $27.8 million, compared to $24.8 million for the same period last year.

Net income attributable to SINA's ordinary shareholders for the third quarter of 2018 was $45.4 million, compared to $49.3 million for the same period last year. Diluted net income per share attributable to SINA's ordinary shareholders for the third quarter of 2018 was $0.62, compared to $0.66 for the same period last year. Non-GAAP net income attributable to SINA's ordinary shareholders for the third quarter of 2018 was $67.7 million, compared to $57.7 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA's ordinary shareholders for the third quarter of 2018 was $0.93, compared to $0.77 for the same period last year.

As of September 30, 2018, SINA's cash, cash equivalents and short-term investments totaled $2.5 billion, compared to $3.4 billion as of December 31, 2017. The decrease of SINA's cash, cash equivalents and short-term investments was mainly resulted from continued investment activities and the execution of the Company's share repurchase program. For the third quarter of 2018, net cash provided by operating activities was $100.8 million, capital expenditures totaled $46.8 million, and depreciation and amortization expenses amounted to $9.9 million.

Financial Impact from New Revenue Guidance

As the Company adopted new revenue guidance ASC Topic 606 on January 1, 2018, results for reporting periods beginning after January 1, 2018 are presented under Topic 606 ('New Basis'), while prior period amounts are not adjusted and continue to be reported under Topic 605 ('Old Basis') , which is the Company's historic accounting method.

The Company's current period reported results which reflected the impact from the adoption of the new revenue guidance are as follows:

Annual General Meeting

On November 23, 2018, the Company held its annual general meeting of shareholders, where the shareholders re-elected Mr. Yan Wang and Mr. James Jianzhang Liang as directors of the Company and ratified the appointment of PricewaterhouseCoopers Zhong Tian LLP as the Company's independent auditors for the fiscal year ending December 31, 2018. The shareholders also approved the adoption of the amended and restated memorandum and articles of association ("MAA") in substitution for and to the exclusion of the currently effective MAA of the Company.

Business Outlook

In light of macro-economic conditions and regulatory factors, we are revising our fiscal year 2018 net revenue guidance to a range of RMB 14.0 billion to RMB 14.2 billion, or $2.09 billion to $2.12 billion, assuming US dollar and RMB exchange rate of 6.70. It represents a year over year growth rate of 32% to 34% and reflects a 5% to 7% adjustment to the midpoint of the original revenue guidance.

Non-GAAP Measures

This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income attributable to SINA's ordinary shareholders and non-GAAP diluted net income per share attributable to SINA's ordinary shareholders. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP. The Company's non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures. 

The Company's non-GAAP financial measures exclude recognition of deferred revenues related to the license granted to Leju, stock-based compensation, amortization of intangible assets, goodwill impairment, adjustment for non-GAAP to GAAP reconciling items on the share of equity method investments, gain (loss) on sale of investment, deemed disposal, fair value changes and impairment on investment, and income tax effects of above non-GAAP to GAAP reconciling items and adjustment for non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests and amortization of convertible debt issuance cost. The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gain/loss and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations.  They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company's financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company's non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

Conference Call

SINA will host a conference call from 7:10 a.m. - 7:40 a.m. Eastern Time on November 28, 2018 (or 8:10 p.m. - 8:40 p.m. Beijing Time on November 28, 2018) to present an overview of the Company's financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at http://ir.sina.com. The conference call can be accessed as follows:

A replay of the conference call will be available through morning Eastern Time December6, 2018. The dial-in number is +61 2 9003 4211. The passcode for the replay is 7479215.

About SINA

SINA is a leading online media company serving China and the global Chinese communities. Its digital media network of SINA.com (portal), SINA mobile (mobile portal and mobile apps) and Weibo (social media) enables internet users to access professional media and user generated content in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances.

SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. SINA mobile provides news information, professional and entertainment content customized for mobile users through mobile applications and mobile portal site SINA.cn.

Weibo is a leading social media platform for people to create, distribute and discover content. Based on an open platform architecture, Weibo provides unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world.

Through these properties and other product lines, SINA offer an array of online media and social media services to its users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

Safe Harbor Statement

This press release contains forward-looking statements that relate to, among other things, SINA's expected financial performance and SINA's strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to failure to meet internal or external expectations of future performance given the rapidly evolving markets; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and fin-tech products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such as Alibaba; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including equity pick-up and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA's 2017 annual reports on Form 20-F and other filings with the Securities and Exchange Commission.

Contact:

Investor Relations
SINA Corporation
Phone: +86 10 5898 3336
Email: ir@staff.sina.com.cn