SINA Corporation to Report Q4 and Full Year 2004 Unaudited Financial Results On February 7th, 2005

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SINA Corporation to Report Q4 and Full Year 2004 Unaudited Financial Results On February 7th, 2005

SHANGHAI, China, Jan. 28 /Xinhua-PRNewswire/ -- SINA Corporation (Nasdaq: SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, will announce its unaudited financial results for the quarter ended December 31, 2004 and the full year 2004 on Monday, February 7th, 2005 after the close of market. Following the announcement, SINA's management team will host a conference call at 8:00 p.m. Eastern Time to present an overview of the Company's financial performance and business operations.

The dial-in number for the call is 617-786-4501. The pass code is 53753723. A live Webcast of the call will be available from 8:00 p.m. - 9:00 p.m. ET on Monday, February 7th, 2005 (9:00 a.m. - 10:00 a.m. Beijing Time on February 8th, 2005). The call can be accessed through the Company's corporate web site at http://corp.sina.com .

A replay of the conference call will be available for forty-eight hours after the conclusion of the conference call. The dial-in number is 617-801-6888. The pass code for the replay is 74798031.

About SINA

SINA Corporation (Nasdaq: SINA) is a leading online media company and value-added information service (VAS) provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services), SINA Online (community-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping and travel). Together these provide an array of services including region-focused online portals, mobile value-added services, search and directory, interest-based and community-building channels, free and premium email, online games, virtual ISP, classified listings, fee-based services, e-commerce and enterprise e-solutions.

To learn more about SINA, please check out our corporate website at http://corp.sina.com .

SOURCE SINA Corporation
01/28/2005
CONTACT: Chen Fu of SINA Corporation, +86-21-6289-5678 x6089, or fuchen@staff.sina.com; or Denise Roche of The Ruth Group, +1-646-536-7008, or droche@theruthgroup.com, for SINA
Web Site: http://corp.sina.com